Daler Mehndi Buys Property On Metaverse, Names It "Balle Balle Land"
NDTV
Daler Mehndi gave a special performance on the Metaverse on January 26 this year to celebrate India's Republic Day.
Popular Indian singer Daler Mehndi has bought virtual land on made in India Metaverse platform PartyNite and named it "Balle Balle Land". It will soon have the Daler Mehndi Store, which will sell merchandise as Non-Fungible Tokens or NFTs. The land was inaugurated on Holi. This comes months after Mehndi became the first Indian singer to perform in the Metaverse, like Travis Scott, Justin Bieber, Marshmallow, and Ariana Grande. The singer has been posting updates about the investment on his Instagram handle.
Mehndi's Instagram now reads: “First Metaverse Man, Owner of Balle Balle Land | Creator of Tunak Tunak & Tara Ra Ra | Singer | Composer|”.
In an Instagram post on March 21, Mehndi said that all the future events and music concerts will happen in “Balle Balle Land”.
