Dabur Recalls Karwa Chauth Ad After Madhya Pradesh Minister's Warning
NDTV
After Tanishq last year and Manyavar and Fabindia this year, Dabur is the latest to blink and withdraws ads in the face of trolling and veiled threats from BJP leaders
After jewellery brand Tanishq last year and clothing brands Manyavar and Fabindia this year, consumer goods giant Dabur is the latest to blink in the face of online abuse and veiled threats from BJP leaders. Fem's Karwachauth campaign has been withdrawn from all social media handles and we unconditionally apologise for unintentionally hurting people's sentiments. pic.twitter.com/hDEfbvkm45
The company on Tuesday withdrew an advertisement for Karwa Chauth that celebrated inclusivity, equality and a progressive view of marriage, but also triggered a rush of harsh responses, including a crude response from Madhya Pradesh Home Minister Narottam Mishra.
In a brief statement Dabur said: "Fem's Karwa Chauth campaign has been withdrawn from social media handles and we unconditionally apologise for unintentionally hurting people's sentiments."
