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Dabur Ad Pulled "On Ground Of Public Intolerance": Supreme Court Judge

Dabur Ad Pulled "On Ground Of Public Intolerance": Supreme Court Judge

NDTV
Monday, November 01, 2021 10:02:24 AM UTC

Dabur was even threatened with legal action by Madhya Pradesh Home Minister Narottam Mishra, who has in recent weeks gone after what he calls "objectionable" content in ads and films.

The Dabur Karwa Chauth ad featuring a same sex couple had to be pulled off because of "public intolerance", Supreme Court judge DY Chandrachud said on Saturday, commenting on the gap between laws aiming at removing social inequities and the ground reality.

Last week, Dabur withdrew an ad showing two women celebrating Karwa Chauth together - praised by many as progressive but also panned by a section - and apologised after merciless trolling and threats from the right-wing.

"There are real-life situations which show that there is great divergence between ideals of the law and the real state of the society today," Justice Chandrachud said at an event themed on legal awareness for women.

"Just two days ago, all of you would know, of this advertisement which a company was required to pull down. It was an advertisement was for Karwa Chauth of a same-sex couple. It had to be withdrawn on the ground of public intolerance!" - he remarked.

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