Creative Explained in Doha: Armen Adamjan’s journey from onion hack to 25 million viewers

Doha, Qatar: During Covid, Danish filmmaker Armen Adamjan made a quick 50 second clip on regrowing green onion scallions from a to be thrown out p...

Doha, Qatar: During Covid, Danish filmmaker Armen Adamjan made a quick 50-second clip on regrowing green onion - scallions - from a to-be-thrown-out piece of root.

That single clip garnered 200,000 views, which led to another one on bell pepper and so on. What started out as hacks to grow plants, turned to cleaning hacks during winter and then DIY projects and sustainability, now becoming a revolution with his handles Creative Explained reaching out to over 25Mn audience on social media. 

The content creator is in Doha networking and meeting other like-minded creators sharing their lessons, discussing future of content, understanding technological advancements in the field and more at the Web Summit Qatar 2026.

Adamjan very quickly noticed that the videos were hitting 500,000 by month three, followed by 1million by month eight as he told The Peninsula, “I could tell I was on to something, and I congratulated myself to keep doing the job.”

Of all his projects and hacks that he has touched upon, Adamjan loves working on the recycling, upcycling, and sub-waste projects. “People waste so many items every single day - banana peels, eggshells, avocado pits, avocado peels.  To me, teaching people what they can do with these things instead of throwing them out has made a change in their lives. It's helped them save money, which in turn makes me happy because it's improving their lives. So absolutely, it's the way to save money through the videos that I do,” he said.