
Cracker Barrel Walks Back Its Redesign Plans After Conservative Meltdown
HuffPost
The rocking chairs will stay, after all.
Cracker Barrel announced it is suspending its interior remodeling plans after conservatives and President Donald Trump decried the restaurant as too “woke” for changing its logo.
“We heard clearly that the modern remodel design does not reflect what you love about Cracker Barrel,” the restaurant wrote on its website. “We had tested this design in only four out of 660 locations, and we won’t continue with it. Of course, we will continue to invest in our restaurants to make sure that they are in good shape and meet your expectations.”
Last month, the Southern-style restaurant announced it was updating its 48-year-old logo from a seated man next to a barrel to a simple text logo with “Cracker Barrel” on top of a yellow hex-like shape. The logo redesign came a year after the restaurant started to minimally change the interior of the restaurants across the country by removing some of the old-school decor.
But a few hours after Trump advised Cracker Barrel to go back to its old logo, the restaurant did just that.
“President Trump has unmatched business instincts and an uncanny ability to understand what the American people want,” press secretary Karoline Leavitt said last month. “Cracker Barrel is a great American company, and they made a great decision to Trust in Trump!”
