Cracker Barrel's logo mea culpa is a start but it shouldn't be the end
Fox News
Responding to a barrage of complaints from its loyal customers, Cracker Barrel announced Tuesday it was scrapping the restaurant’s rebranding campaign and returning to its classic logo.
Company executives need to go beyond restoring the logo and acknowledge that Cracker Barrel was built on moral, commonsense values. Paul J. Batura is a writer, vice president of communications at Focus on the Family, and founder of the 4:8 Media Network. He can be reached via email Paul@PaulBatura.com or on X @PaulBatura.
"We thank our guests for sharing their voices and love for Cracker Barrel," the company posted on X. "We said we would listen, and we have. Our new logo is going away and our 'Old Timer' will remain."
Critics immediately pounced on social media, suggesting the company was caving to right-wing pressure, including a call earlier in the day from former President Donald Trump, who encouraged the company to reverse course before it was too late.
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