Cracker Barrel CEO serves up leftover corporate branding to unhappy customers
Fox News
Cracker Barrel faces customer backlash after removing its iconic logo and renovating restaurants with a sterile look that eliminates the nostalgic charm
Carol Roth is a former investment banker, entrepreneur and author of the new book "You Will Own Nothing" Broadside Books. Her previous books are "The War on Small Business" and the New York Times bestseller "The Entrepreneur Equation."
Cracker Barrel is just the latest in a string of companies, including Jaguar more recently and even Coca-Cola in the mid-’80s with their New Coke rollout, to violate the critical principle of making sure that you do not alienate your loyal customer base.
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