Could OpenAI’s Sora text-to-video generator kill off jobs in Hollywood?
Al Jazeera
Some say it’s ‘game over’ for creative professionals in the film industry.
Artificial intelligence startup OpenAI has been teasing its new AI video generator, Sora, on social media in recent weeks. Last week, it revealed that it had also given actors and directors in Hollywood a first look at the technology – and a chance to try it out – before Sora is launched publicly.
OpenAI published a blog post on March 24 titled Sora’s First Impressions, showcasing the work that several creative studios and directors had produced using the video generator.
Some media experts speculate that Sora will be extremely disruptive to the film creative industry.
Al Jazeera spoke to one executive who works in Hollywood, who asked us not to reveal his identity due to the sensitive nature of the subject. When asked what his initial reaction was when he saw Sora’s capability for the first time, he said: “My reaction to Sora was just like everyone else’s – my jaw hit the floor. It was like we were seeing our murderer but it was beautiful at the same time. Just immediately impressive and terrifying.”
The tremors caused by Sora have already been felt by some in the industry.
