Costco is pushing back — hard — against the anti-DEI movement

Walmart, John Deere, Tractor Supply and other companies are changing or walking away from diversity, equity and inclusion (DEI) programs in response to right-wing pressure. But Costco believes DEI improves its business and is standing behind its efforts.

Costco is battling an anti-DEI wave with a stern rebuke to activist shareholders looking to end the warehouse retailer’s diversity ambitions. Walmart, John Deere, Tractor Supply and other companies are changing or walking away from diversity, equity and inclusion (DEI) policies. But Costco believes DEI helps its “treasure hunt” shopping atmosphere, and it is standing behind its efforts. Costco’s board of directors unanimously recommended that its shareholders vote against a proposal brought by a conservative think tank, the National Center for Public Policy Research, that would require Costco to evaluate and issue a report on the financial risks of maintaining its diversity and inclusion goals. The group criticized Costco for possible “illegal discrimination” against employees who are “white, Asian, male or straight.” The National Center for Public Policy Research did not immediately respond to CNN’s request for comment. Costco has a chief diversity officer and a supplier program that focuses on expanding with small and diverse businesses. It also donates to organizations like the Thurgood Marshall College Fund that serve minorities and underrepresented groups. Costco said its DEI efforts help the company attract and retain a wide range of employees and improve merchandise and services in stores. Costco also said its members want to interact with a diverse employee base.