Computer chip shortage starting to hit automakers where it hurts
CNN
The computer chip shortage is starting to hit automakers where it really hurts, delaying deliveries of full-size pickups and SUVs.
Since the chip shortage started, automakers committed to using the chips they have on hand to keep building their most popular vehicles. But now, Ford (F) and Stellantis are having trouble delivering completed pickups to their dealers. "They have tried very hard to allocate the chips they get to high-demand and high-profit margin vehicles," said Michelle Krebs, senior analyst at AutoTrader. "But clearly that's being the challenged right now."More Related News