![Company uses AI to help manufacturers map 'ethical' supply chains, but warns 'its not a magic wand'](https://static.foxnews.com/foxnews.com/content/uploads/2023/05/GettyImages-1241256215.jpg)
Company uses AI to help manufacturers map 'ethical' supply chains, but warns 'its not a magic wand'
Fox News
Software company FRDM uses "social listening," which tracks brand conversations and trends, to track instances of human rights abuses and map ethical supply chain issues.
Any AI technology requires significant amounts of data to analyze and process, and Dillon pointed to a treasure trove of data available on social media that his company can use to help map out problematic hotspots in supply chains — areas that companies can then work to avoid and help create more ethical routes. Peter Aitken is a Fox News Digital reporter with a focus on national and global news.
Dillon related a story from a father in Australia who was talking about using "social listening," which is the analysis of conversations and trends related to different brands. Marketing firms have used social listening, also known as social media listening, to help companies figure out their image on different platforms and reshape it.