Company behind Sporting Life and Golf Town set to launch new Team Town Sports store
BNN Bloomberg
Canadian retailer Sporting Life Group is launching a new chain of big box stores that will cater to players of team sports of all ages and genders.
Team Town Sports will open its first three locations this spring in Alberta and Ontario, with plans to expand to 25 stores across the country, the company said Monday.
Sporting Life Group said the store will carry gear for a wide range of team sports, including hockey, basketball, soccer and baseball.
"We've seen some sports retailers gradually step away from team sports and team activities," Frederick Lecoq, chief marketing officer of Sporting Life Group, said in an interview.
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