Clean energy industry shifts marketing message from saving planet to money and jobs

Saving the planet is so 2024. Clean energy leaders across the globe are now tailoring their messages to emphasize the greener side of green: wealth-building. It's an idea that sells far better in the new world of nationalism and tycoon leaders.

Messaging from the U.S. renewable energy industry and the United Nations on climate change has typically focused on the urgent need to cut greenhouse gas emissions for the sake of environmental and human health. To bolster the argument, they cite record-shattering heat around the world, the frequent climate disasters costing billions of dollars and the human toll of it all.

But a sharper emphasis on profit potential has become evident as President Donald Trump stormed into office with a flurry of rollbacks to clean energy initiatives and an emphatic declaration of plans to "unleash" oil, gas and mining. In a lobbying blitz in Washington this week, solar, wind, hydropower and other clean-energy interests touted their role in a "robust American energy and manufacturing economy" and sported lapel pins that said "American energy dominance" — a favorite Trump phrase.