China Fashion Giant Shein To Return To India On Stringent Terms: Report
NDTV
The agreement, which comes three years after Shein was booted out of India, will require the retail arm of Reliance to fully own the domestic business.
Chinese-founded online fast-fashion giant Shein won approvals to re-enter India only after agreeing to a stringent licensing deal with Mukesh Ambani's Reliance Industries Ltd., according to people familiar with the matter.
The agreement, which comes three years after Shein was booted out of India, will require the retail arm of Reliance to fully own the domestic business, while Singapore-headquartered Shein will offer production support and training to over 25,000 small and mid-sized local suppliers so they can produce for Shein-branded products globally, the people said, asking not to be identified because the details are private.
Such a structure would allow Shein to tap into rising consumer demand in the world's most populous country and take a cut from sales, the people said.
It would also allow Shein to increase the share of made-in-India goods sold on its platform, potentially adding some 500 billion rupees ($6.1 billion) of exports from the South Asian nation, should its manufacturers be able to handle one fourth of Shein's global demand, the people added.
