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Cheugy, omicron and dogecoin among this year's most mispronounced words

Cheugy, omicron and dogecoin among this year's most mispronounced words

CBC
Tuesday, December 07, 2021 07:51:59 PM UTC

"Cheugy" is apparently a lot to chew on. Grammy Award-winning singer-songwriter Billie Eilish and Philadelphia Eagles centre Jason Kelce have something in common — broadcasters butcher their names.

And virtually everyone is having trouble with "omicron."

All four made it onto this year's list of most mispronounced words as compiled by the U.S. Captioning Company, which captions and subtitles real-time events on TV and in courtrooms.

The list released Tuesday identifies the words that proved most challenging for newsreaders and people on television to pronounce this year.

The caption company said it surveyed its members to generate the list, which is now in its sixth year and was commissioned by Babbel, a language-learning platform with headquarters in Berlin and New York.

"Newscasters in the U.S. have struggled with 2021's new words and names while reporting on key sporting events, viral internet trends and emerging celebrities," said Esteban Touma, a standup comedian and teacher for Babbel Live.

"As a language teacher, it's always interesting to see that some of these terms are usually new colloquialisms, or are rooted or borrowed from another language," he said. "As a non-native speaker, I must confess it's fun to see English speakers stumbling a bit for a change."

Here's how Touma breaks down the proper pronunciations for the most commonly misspoken words:

— Cheugy (CHOO-gee): A trendy term popularized by Gen Z and used to mock an outdated and unfashionable aesthetic typically associated with millennials, such as "Live, Laugh, Love" signs.

— Chipotle (chih-POHT-lay): The American fast food chain, with more than 20 locations in Canada, became the centre of a viral trend this year challenging Baby Boomers to pronounce the name.

— Dalgona (tal-goh-NAH): A Korean treat made with melted sugar and baking soda, popularized in Netflix's Squid Game. (Touma notes that some speakers seem to produce a "K" instead of the "G" in the middle syllable.)

— Dogecoin (DOHJ-coin): A divisive cryptocurrency that began somewhat ironically before being popularized by Elon Musk, causing its value to dramatically increase.

— Eilish (EYE-lish): The singer Billie Eilish, whose album Happier Than Ever was released this year to critical acclaim and nominated for Album of the Year at the Grammy Awards.

— Ethereum (ih-THEE-ree-um): Another cryptocurrency that skyrocketed in value this year amid the decentralized-currency boom. While ethereum is a global phenomenon, most of its founding team is Canadian and it has been called one of the most important startups in Canadian history.

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