CHARLIE KIRK: Republicans must seize Gen Z moment or risk losing an entire generation

Gen Z faces economic barriers like unaffordable housing and predatory debt, creating an opening for either innovative Republican reforms or radical alternatives.

Charlie Kirk is the founder and president of Turning Point USA and host of the top-rated podcast and nationally syndicated Salem radio program, "The Charlie Kirk Show."

The challenge for Republicans now is seizing this Gen Z opportunity. Because Gen Z won’t become lifelong conservatives thanks to a good campaign or slick online memes. They’ll only become lifelong supporters if we’re able to deliver for them on the big issues that matter.

Experts expend a lot of effort and ink explaining what Gen Z "wants." But between my campus visits and my work running Turning Point USA, I talk to as many Gen Z’ers as anyone in the country. They want basic economic success and security like the generations before them. They want a home, they want a family, they want to feel like they are building something and that they are a part of something.