Centre Okays Digital Ad Policy To Empower Platforms To Disseminate Information
NDTV
Apart from rationalising its process of empanelling internet websites, CBC now for the first time, will be able to channelise its public service campaign messages through mobile applications too.
The Union Ministry of Information and Broadcasting has approved a digital advertisement policy to enable and empower its advertising wing, the Central Bureau of Communication, to undertake campaigns in the ever-growing digital media space.
According to the information ministry, this policy marks a pivotal moment in its advertising wing's mission to disseminate information and create awareness regarding various schemes, programmes, and policies of the Centre in response to the evolving media landscape and the increased digitalization of media consumption.
The huge subscriber base in the digital universe, coupled with technology-enabled messaging options through digital advertisements, will facilitate the effective delivery of messages in a targeted manner, resulting in cost efficiencies in public-oriented campaigns, the ministry said in a press release Friday.
