Centre launches 'SonChiraiya' to market self-help groups' products

Innovative methods of online training for SHGs have been ensured to enable them to smoothly operate on the e-portals.

The Ministry of Housing and Urban Affairs (MoHUA) on Friday launched `SonChiraiya' -- a brand and logo -- for marketing the products of urban self-help groups (SHGs). While launching the brand and logo, MoHUA Secretary Durga Shanker Mishra said that helping women become financially empowered and live a dignified life is one of the priority areas of the government. The Deendayal Antyodaya Yojana-National Urban Livelihoods Mission (DAY-NULM) under the aegis of MoHUA has focussed on equipping the urban poor women with adequate skills and opportunities to enable them to promote sustainable micro enterprises.