Centre Brings New Advertising Rules, Bans All Surrogate Ads Across Media
NDTV
The new advertising guidelines will be applicable to advertisements published on all platforms like print, television and online.
The government has announced new guidelines to curb misleading advertisements and endorsers by banning surrogate ads, while imposing strict norms for those advertisements that seek to lure consumers offering discounts and free claims.
The new guidelines on "Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022" also seeks to regulate advertisements targeting children.
The guidelines, notified by the consumer affairs ministry and that have come into force with immediate effect, also specify due diligence to be carried out while endorsing in advertisements.
Action against violation of the new guidelines will be taken as per the provisions of the Consumer Protection Act (CPA), which provides for a penalty of Rs 10 lakh for first offence and Rs 50 lakh for subsequent contravention.
