Cashing in on the NFT craze

You've probably seen a lot of articles about NFTs, without really understanding what they are – something about digital files selling for enormous amounts of money, like a piece of digital art, a video clip, or even a Twitter tweet.

A lot of people are really excited about NFTs. "Oh my God, this is crystal clear; this is a technology that will forever change the way people interact," said entrepreneur and internet personality Gary Vaynerchuk. He says that this is the third time he's seen a digital revolution of this magnitude. "In 1995, I was like, oh my God, this internet thing is gonna change the world. And then in 2005, I just completely believed that social media – MySpace, Facebook, YouTube, Twitter – was gonna be for everybody. Every time I've seen this many people confused, yet it's been crystal clear to me that this is the next significant consumer behavior shift, I know there's something."