Caroline Calloway survived the hurricane and is back to the business of influencing

For Caroline Calloway, everything is content. 

In the 2010s, she rose to fame as an early Instagram influencer, attracting hundreds of thousands of followers with pictures of her supposedly idyllic life studying art history at Cambridge University in England.

But her fame turned to notoriety when it was revealed that she had purchased followers and that a friend had ghostwritten her evocative captions.

Calloway developed an Adderall addiction, lost a lucrative book deal and went broke.

Now, she’s back in the spotlight for self-publishing a new book, “Elizabeth Wurtzel and Caroline Calloway’s Guide to Life,” and controversially weathering Hurricane Milton — she’s been living in Sarasota, Fla., since 2022 — with cheeky social media posts.

“So if you’ve been following Hurricane Milton, um, I’m going to die,” the 32-year-old Calloway said in a video Tuesday on Instagram, where she has 676,000 followers, one day before the deadly storm made landfall.