Canva plans localisation of products and services as India becomes its fourth largest market

Canva is focused on localisation of products in 2025 addressing specific Indian needs and cultural contexts, including festive celebrations and communication styles

India has become the fourth largest market for Canva in terms of active user base, said Cameron Adams, co-founder and chief product officer of Canva, on his maiden visit to India. Interacting with the media on Thursday (February 13, 2025), Mr. Adams said that Canva is focused on localisation of products in 2025, addressing specific Indian needs and cultural contexts, including festive celebrations and communication styles.

Globally, Canva claims to have over 220 million monthly active users in more than 190 countries speaking over 100 languages. Over 24 million users pay for Canva. The company churns out more than $2.5 billion annualised revenue on year-over-year basis.

According to Mr. Adams, Indians created 666 million designs in 2024, and prefer making presentations, printables, and social media templates on Canva. Over 139 million presentations were created on Canva in India in 2024.

Canva disclosed that Indians are second in using their translate feature the most, and third in using magic media. Photo background remover is the most used AI feature on Canva in India.

(For top technology news of the day, subscribe to our tech newsletter Today’s Cache)

India is also one of the top three countries globally using both Canva Video and Canva Websites, he shared. Canva users in Indian prefer templates for resumes, business proposals, pitch decks, and Instagram posts with quotes.

Canva utilises AI for image generation, enabling users to create visuals by typing prompts and selecting style attributes.