Canned cocktails are so big, they've made it to the Super Bowl
CNN
Anheuser-Busch, known for beers like Budweiser, Busch and Stella Artois, is shining a light on its canned cocktails with a new Super Bowl ad.
The commercial, an homage to/parody of Apple's "Here's to the crazy ones" campaign, is a love letter to the "lazy" ones: People who walk their dogs on a treadmill, use sprinklers to wash their cars and drink pre-mixed cocktails out of cans. The spot features a variety of Cutwater Spirits mixed drinks, like vodka mules, lime margaritas and tiki rum mai tais.
It's the first national Super Bowl commercial for Cutwater, and the first national spirits ad for Anheuser-Busch during the big game. (Last year, Anheuser-Busch ran regional Super Bowl ads in seven markets for Cutwater).
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