Canadians with deep pockets get first crack at 2026 World Cup deluxe ticket packages
CBC
Tickets to the 2026 World Cup are now available for Canadians, although only for those willing to pay a premium.
The first wave of tickets comes in deluxe packages, provided by On Location, FIFA's official tournament hospitality partner. They range from $2,500 for a single-game package to the sky's the limit.
Canadians will have two other ways to get match tickets, without the frills.
Canada Soccer is expected to unveil its revamped Canada Red program at the end of July, with different membership levels offering access to a lottery for Canadian game tickets.
The more expensive the membership, the better the odds of getting a ticket.
FIFA says its ticketing program, which has taken the form of a worldwide lottery in the past, will launch in the fall.
On Location is willing to make your sporting dream come true, at a price.
Leah Linke, senior vice-president of event production for On Location, recalls a Super Bowl package for a well-heeled client who requested brunch with former star quarterback Tom Brady in a two-level private suite with the Vince Lombardi Trophy.
"I can't divulge how much they paid," she said.
WATCH | Waiting for the World Cup:
Starting Monday in Canada and Mexico, On Location offers a variety of World Cup packages, with the quality of seats and hospitality service improving as the price rises.
"We are not selling tickets. We are selling experiences of a lifetime," said Linke.
"We all know you go through life, you collect all these materialistic things," she added. "But when it's all said and done, what we all end up with are memories. Memories of our families, memories with our friends. And that is what our goal is—- to create memories, once-in-a-lifetime memories."
On Location offers single-match and venue series packages for all games. You can also curate your own package or follow your team in the early rounds (although not for co-hosts Canada, Mexico and the U.S.).
