Canadian mother-daughter duo's subscription box business is soaring
BNN Bloomberg
When Heidi Avery could not find a subscription box to purchase online for her teenage daughter Sienna during the height of the COVID-19 pandemic in 2020, she decided to take matters into her own hands and launch the very business she was looking for.
Sienna and her mother’s entrepreneurial quest started in their own home, with family chipping in when it came to the labour of the business.
They began with 400 boxes. Each box contains “seasonal items tailored slightly depending on the age of the recipient, including slippers, water bottles, candy, sunscreen, sunglasses, makeup, tote bags, essential oils, jewellery, accessories, and wellness products.”
In addition to the four seasonal boxes, the duo’s business also includes a customized birthday box, which includes a series of postcards, a seasonal recipe, a welcome card with a list of items inside each crate, and a personalized note from owners, Heidi and Sienna.
