Canada launches ‘tariffs are a tax’ ads in U.S. to push back on Trump
Global News
Digital billboards will be installed in Washington and other U.S. cities that Ottawa says will be 'hardest hit' by tariffs 'due to their heavy reliance on trade with Canada.'
The federal government on Friday launched a new ad campaign in the U.S. to remind Americans of the impact of U.S. President Donald Trump’s tariffs on Canadian goods in the latest salvo in the deepening trade war.
The digital billboards read “Tariffs are a tax on hardworking Americans” and will be installed in Washington, D.C., and cities like Miami, Philadelphia, Detroit and Atlanta that Ottawa says would be “hardest hit” by the tariffs “due to their heavy reliance on trade with Canada.”
Foreign Affairs Minister Melanie Joly told CNN on Friday the “huge billboards” will be erected along major highways in 12 U.S. states overall, with a particular focus on “red” Republican-led states.
“We need to send a message to the American people for them to understand what’s at stake,” she said. “This is really going to hurt their livelihoods and have an impact on their wallets.
“My message to hardworking Americans is please, talk to your senators, talk to your House representatives, to your mayors, to your governors: send a message that you don’t want these tariffs, because no one will win in this approach coming out of the White House.”
Polling suggests Trump’s tariffs on Canada are not popular with the American people.
Leger found this week that more than half of Americans surveyed believe tariffs will negatively impact the U.S. economy, while 72 per cent said they are worried about higher grocery prices due to the tariffs.
A majority of Americans, meanwhile, believe Trump’s economic moves have been too “erratic,” according to a Reuters/Ipsos poll released last week amid turmoil in the U.S. financial markets blamed on new and threatened tariffs.
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