Campaigning, Booth-Level Strategy: What Led To BJP's Win In Madhya Pradesh
NDTV
Election Results: According to the early trends of counting of votes, the ruling BJP is all set to retain power in Madhya Pradesh.
An effective booth-level strategy, strong organisational manoeuvre and the popularity of Prime Minister Narendra Modi and Chief Minister Shivraj Singh Chouhan are among the key factors that turned the tide in favour of the BJP in the Madhya Pradesh Assembly polls.
Popularly known as "Mama" (maternal uncle), Chouhan is hugely popular among the masses, especially women and youngsters, while the "MP ke man mein Modi" (Modi in the mind of MP) campaign also helped consolidate the support for the BJP in the state, party leaders said.
According to the early trends of counting of votes, the ruling Bharatiya Janata Party (BJP) is all set to retain power in Madhya Pradesh with an emphatic win over the Congress.
