Calgary company inks deal with Adidas to produce C02-embedded running shoes
BNN Bloomberg
A Calgary-based technology company has signed a deal with Adidas that will see the sneaker giant manufacture some of its shoes using ink embedded with captured carbon emissions.
The partnership is a major win for Oco, the consumer-facing offshoot of Carbon Upcycling Technologies, a company that specializes in carbon capture and utilization solutions for heavy industry sectors.
Currently focused on the cement industry, Carbon Upcycling uses patented technology installed at Enmax's Shepard Energy Centre east of Calgary to capture carbon dioxide emissions produced by Alberta's largest natural gas-fired power generating facility and sequester them in industrial byproducts for use in concrete production.
But the company also aims to engage the public with products that help people see the potential of carbon capture technology.
