Cadbury’s new ‘Kuch Khaas Hai’ cricket ad wows with gender-swap twist. Meet its Chennai-based star
The Hindu
Chennai-based educator, swimmer and actor Kavya Ramachandran plays the cricketer in the 2021 version, which challenges conventional gender narratives and is a tribute to women athletes
A woman on the pitch. A man cheering her on. A familiar dance to a familiar tune, chocolate bars in tow: It has just been a day since Cadbury India released a scene-by-scene recreation of its iconic ‘90s advertisement for Dairy Milk but the Internet refuses to move on.
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As screens light up with the new version that challenges conventional, one-sided gender roles, the hashtags #nostalgia trends across social media. Every ‘90s kid is emotional, while Gen Z rushes to catch up with the hype and watches the version brought out in 1994. Some on Twitter call it “updated nostalgia”.
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