Cadbury recreates iconic 90s Kuch Khaas Hai ad with a gender-swap twist. Trending now
India Today
The ad features a women’s cricket match where a man can be seen sitting in the stands and taking a bite of Cadbury’s Dairy Milk.
Cricket serves to be one of the most popular and watched sports in India. Naturally, when Cadbury had to promote their chocolates among the not so young consumers, they designed an ad campaign with the agency Ogilvy, highlighting a sweet moment with their signature chocolate and a winning strike. Love this https://t.co/8kukAes3ON Oh wow!! Take a bow, Cadbury Dairy Milk and Ogilvy :) A simple, obvious twist that was long overdue, and staring right at all of us all this while! pic.twitter.com/Urq8NXtg7W Very true. Creatively repurposing an old, popular ad gives the brand longer legs. Goosebumps. Whattay classic this one. Love it!!! Exactly Long overdue bang on. Brilliant gender reversal of the iconic Cadburys adv...instant reminder of my adolescent years The Real Taste of Life.Aptly said.
The ad features a women’s cricket match where a man can be seen sitting in the stands and taking a bite of Cadbury’s Dairy Milk. As the ad goes on, the man’s presumed girlfriend hits the winning six resulting in the young man to rush inside the field to share a bite of the chocolate bar with the woman. More than a decade later, this ad was reimagined with a much-needed swap that has now garnered much praise among netizens.
