Byju's slashes course fees by 30-40%, ups sales incentives by 50-100%

Edtech firm Think and Learn – owner of Byju’s brand – has slashed course subscription fees by 30-40% and hiked sales incentives by 50-100%, according to sources.

Edtech firm Think and Learn – owner of Byju's brand – has slashed course subscription fees by 30-40% and hiked sales incentives by 50-100%, according to sources.

Byju's Founder and CEO Byju Raveendran, who has started handling the company's daily operations, in a meeting with 1,500 sales associates and managers, has announced change in sales strategy inclined towards scalability and flexibility.

"The annual subscription for the Byju's Learning App is now available at a yearly early price of ₹12,000 (inclusive of taxes), while Byju's classes and Byju's Tuition Centres (BTC) are priced at ₹24,000 and ₹36,000, respectively, for a complete year of classes," sources privy to the development said.

This is almost a 30-40% reduction in rates, they said.

Byju Raveendran has also promised to settle all dues of the sales team with higher incentives.

"The average sales salary is ₹40,000 per month. So, close a couple of sales, and you can get not just your salary but also clear your arrears. You can earn many multiples of your CTC through this model," Byju said.

He announced that Byju's sales associates will receive 100% incentives for the closed sales directly into their accounts the next working day, while managers will receive 20% of the same from the company.