
Burger King is testing a rewards program. Here's why restaurants love them
CNN
Burger King is the latest fast-food chain to establish a rewards program aimed at expanding its customer base and enticing existing patrons to be more loyal. It joins a growing number of restaurants embracing digital payments and rewards incentives during the pandemic.
Beginning this week, Burger King is rolling out its new Royal Perks program in five areas of the US, including Los Angeles, Miami, New Jersey, New York City and Long Island, New York. It works a lot like its competitors' plans: Every $1 spent earns 10 "crowns" that participating customers can use to redeem free food or upgrade orders. Availability of the rewards program will expand throughout the year.
5 things to know for March 16: War with Iran, Oscar winners, Travel chaos, Severe weather, US airmen
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The retirement of Illinois Sen. Dick Durbin after nearly 30 years in office sparked an expensive three-way Democratic primary that has showcased the party’s divisions over how to confront President Donald Trump’s immigration crackdown and introduced pro-crypto forces as an influence seeking to shape the midterm elections. The contest is also setting up a test of Gov. JB Pritzker’s political clout in the state as he eyes a potential 2028 presidential bid.











