Budweiser's slogan wasn't always the 'King of Beers'
CNN
Budweiser's slogan, the "King of Beers," is as recognizable as its Clydesdales. But it wasn't always those exact words.
Let's start from the beginning: German immigrant Adolphus Busch arrived in the United States in 1857. A few years later, he married Lilly Anheuser and began working at his father-in-law's brewery. The brewery, renamed Anheuser-Busch in 1879, pioneered the pasteurization technology that allowed Budweiser to be shipped across the United States without spoiling, according to its website.
Budweiser, which traces its name back to the Czech Republic town of Budweis, became the first nationally distributed beer. During this period, draught kegs and glass bottles were the only packaging formats available to brewers. Budweiser was primarily sold bottled, so the original slogan was actually the "King of Bottled Beer."
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