Bud Light trying to save its reputation with star-studded Superbowl ad — will it work?
NY Post
Bud Light is kicking off the new year with a 60-second advertisement that will air during the Super Bowl, one of the nation’s most televised events, in a bid to turn around lagging sales.
The campaign, dubbed “Easy Night Out,” will center on a group of friends who encounter a “Bud Light Genie” that grants them wishes during a night out, including having Bud Lights magically appear.
During the ad, the group of friends will encounter a star-studded cast from NFL Hall of Famer Peyton Manning, singer and rapper Post Malone to UFC CEO Dana White.
It’s one of three spots – totaling 2.5 minutes – that Bud’s parent, Anheuser-Busch InBev, has placed in this year’s Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers – costing the company millions. To put it in perspective, 30 seconds of air time in 2022 cost brands about $7 million.
For Bud Light, this marks a chance to drive sales as it continues to salvage its reputation following the boycott tied to its partnership with transgender activist Dylan Mulvaney last year.
Bud Light sales were down 29.9% year over year for the week ending Jan. 20, compared with the same period last year, according to the latest numbers provided to FOX Business by Bump Williams Consulting, which analyzed NielsenIQ data.
