Bud Light fumbles, but inclusive advertising are here to stay
CBSN
Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business — and it's here to stay.
"A few years from now, we will look back on this 'controversy' with the same embarrassment that we feel when we look back at 'controversies' from the past surrounding things like interracial couples in advertising," said Sarah Reynolds, the chief marketing officer for the human resources platform HiBob, who identifies as queer.
On April 1, transgender influencer Dylan Mulvaney posted a video of herself cracking open a Bud Light on her Instagram page. She showed off a can with her face on it that Bud Light had sent her — one of many corporate freebies she gets and shares with her millions of followers.
The House Republican bill to enact President Trump's domestic policy agenda contains a provision that has prompted opposition from the Mexican government — a tax on cash payments sent by non-U.S. citizens to family members in their home countries.
An American man who had been on the run for over two decades was arrested in Toronto earlier this year, police said.
Abu Dhabi, United Arab Emirates — President Trump said Friday that he's moving to set up direct talks with Russian President Vladimir Putin as soon as he can, after Putin opted to skip peace talks between Russia and Ukraine in Turkey.
Charter Communications has agreed to merge with Cox Communications in a $34.5 billion deal that will combine two of the top three cable companies in the U.S.
President Trump on Friday said his administration will send letters that inform other nations of the tariff rates the U.S. will impose on imports, adding that "it's not possible to meet the number of people that want to see us."
Apple has blocked access to the online game Fortnite on iPhone devices in the United States and the European Union, according to the video game maker.
Horse racing excitement is set to continue on Saturday night when the second part of the Triple Crown launches at Pimlico Race Course in Baltimore, Maryland. The Preakness Stakes, also known as the annual run for the Black-Eyed Susans, comes just two weeks after the season kicked off with the Kentucky Derby.
The judge overseeing Bryan Kohberger's upcoming quadruple-murder trial says he wants to identify anyone who may have violated a gag order by leaking information from the investigation to news organizations or anyone else not directly involved with the case.
Washington — House Republicans have yet to resolve several major disputes that threaten to derail President Trump's domestic policy bill as more conservative members and blue-state Republicans dig in on their demands.
The Preakness Stakes has a field of nine horses set to race in Baltimore on Saturday for the 2025 running of the middle jewel of horse racing's Triple Crown.
An undocumented immigrant who resides in Florida is facing a more than $1.82 million fine for failing to leave the country after receiving a removal order 20 years ago, CBS News has learned.
Former FBI Director James Comey has provoked an outcry from the Trump administration after he briefly posted a photo to Instagram that federal officials alleged was a call for violence against President Trump — a claim Comey pushed back on.
Increasingly, when lawyers take divisive political issues to court, they seek out federal jurisdictions where they hope to find judges sympathetic to their worldview. This phenomenon, known as venue shopping, has been employed by both sides of the political aisle, according to a new CBS News analysis of federal court data for cases seeking nationwide impact.