BTS campaign with UN nets millions of dollars and tweets
Fox News
K-pop superstars BTS have raised $3.6 million and generated millions of tweets during four years of teaming up with the U.N. children's agency to fight violence, abuse and bullying and promote self-esteem in young people, the agency is announcing Wednesday.
UNICEF had booths at BTS concerts, and the band members filmed a music video at the U.N. headquarters and repeatedly spoke there, most recently during the General Assembly's annual gathering of world leaders last month. When the coronavirus pandemic forced last year's meeting to be held almost entirely virtually, BTS members spoke by video about how they dealt with the isolation and frustration brought on by pandemic shutdowns.
BTS said in a statement for Wednesday's announcement that the band launched the "Love Myself" campaign to improve other young people's lives but strove to live by it themselves.
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