BTS agency strikes new distribution deal with UMG
The Peninsula
Seoul: HYBE, the South Korean agency behind K pop sensation BTS, announced Wednesday an expanded 10 year deal with Universal Music Group, including ex...
Seoul: HYBE, the South Korean agency behind K-pop sensation BTS, announced Wednesday an expanded 10-year deal with Universal Music Group, including exclusive distribution rights for its artists' music.
"Universal Music Group will exclusively distribute physical albums and digital music released by labels under HYBE to the global market for the next 10 years," HYBE said in a Korean-language statement.
The deal applies not only to "existing labels but also to new labels to be incorporated under HYBE" in future, it said.
"Universal Music Group is to also support promotion and marketing of HYBE artists' activities in North America," it added.
The latest announcement follows HYBE and UMG's initial collaboration in 2017 on BTS, through a distribution agreement in Japan.
