Browsing to pass time hurts small retailers amid capacity limits, business owner says

In a pre-pandemic world, casual browsing in stores was a leisurely activity that increased foot traffic in stores.

However, with recent capacity limits in place to curb the spread of COVID-19, some business owners feel that customers need to rethink their shopping habits to fit the changing world.

Vanessa Brown and her husband have owned Brown & Dickson Bookstore in London, Ont., for 20 years, and the shop serves as a space for community members to find new reads.

Brown told CBC's Afternoon Drive that while she loves having people spend time in her store, she feels that the challenges of capacity limits on already struggling businesses can be overlooked. 

Brown's bookstore has a limit of two customers at a time. Due to this, she's had to turn away potential buyers because of those who are only browsing to pass time, which she says is unfair.

"We encourage people to come in and spend as much time as they can but during capacity restrictions, we have to rethink retail etiquette," she said. 

Brown said that not only are independent retailers struggling with capacity limits, but customers are also being discouraged from spending too much time indoors, which hurts sales. 

"We're looking at only a handful of people in the store at a time, so that does make it difficult to sell the number of books we need to sell in order to pay all the bills," she said. 

She drew similarities to restaurant etiquette that customers have had to adapt to throughout the pandemic, which is a courtesy that can be extended to retailers as well. 

"If it's a busy Saturday night and there's a big lineup out the door, maybe don't order the extra dessert to be respectful of the people running the businesses we patronize," Brown said. 

She said this can also be similar to walking into a store in a mall a few minutes before closing. 

Brown acknowledges that shopping at a local bookstore is an experience all its own. She appreciates the value going to a shop, talking to clerks, and discovering new stories. 

"Sometimes you find books that you didn't even know existed. That's the joy of it all, so of course people should browse!" she said. 

She also believes that customers are doing everything they can to help small businesses by shopping more local and being conscientious of where they spend their money.