"Breaks My Heart": Grofers Founder On "Hate" Over "10-Minute Delivery"

In his first comment over the issue, Albinder Dhindsa also said that it "breaks my heart" to see the "hate" that his company has been receiving over the announcement.

The founder of online grocery startup Grofers, facing heat over the company's promise to deliver groceries in 10 minutes, has clarified that the presence of its stores in densely located areas and its "good" in-store planning and tech that ensures most of the orders are packed in "under 2.5 minutes" were the basis of the announcement, as he responded to the "hate" the company has been receiving over the issue. I want to chime in about the hate we are getting for delivering groceries in 10 minutes... pic.twitter.com/RNhFvd6ojV I don't want my groceries delivered in 10 or 20 minutes. I would rather that the delivery person takes his time to safely deliver. Same for my food. Raise your voice. Tell companies like Grofers, Big Basket, Swiggy and Zomato:There is no market for abusing their delivery persons Grofers delivered groceries within 13 minutes and the co-founder responds back that its' 3 minutes too long. For god's sake, these are groceries - not life-saving medicines. Please don't put unnecessary pressure on the delivery boys just for marketing gimmicks! pic.twitter.com/nouxtjdMos There is a market for quick deliveries, there is a market for late night ordering and early morning deliveries, there is a market for slot based planned deliveries...It's nice to have all the options, as a consumer!Kudos to @Grofers@HelloMilkbasket@swiggy_in@bigbasket_comhttps://t.co/0NdV0VdynU In a statement on Twitter, Albinder Dhindsa also said that it "breaks my heart" to see the "hate" that his company has been receiving over the announcement. "....instead of celebrating innovations (and startup success) coming from India, some of us stay cynical/envious of people who are trying to break the status quo," he said in a statement on Twitter. "We need more people who dare, and less of those who pull them down," he added.