Breaking new ground: ad campaigns that made a mark in 2020-21
The Hindu
Some ad campaigns that moved the needle in the last year
This week, the Cannes Lions advertising festival may have honored the ‘best’ advertising from around the world, but the truth is that not all the best campaigns from India manage to win global accolades. What they do win are consumers’ hearts and wallets. Here are 10 ads that deserve a place in advertising history during Covid times, slashed budgets and production challenges notwithstanding. It was arguably the most challenging Diwali ever, as illusions of a return to normalcy kept getting shattered. The inevitable economic trickle-down of gloom was captured in this story from Facebook, as was the message of hope. While celebrating a large-hearted young employer in testing times, the film by Taproot Dentsu highlighted how we can do ‘More Together’.More Related News