Breaking new ground: ad campaigns that made a mark in 2020-21
The Hindu
Some ad campaigns that moved the needle in the last year
This week, the Cannes Lions advertising festival may have honored the ‘best’ advertising from around the world, but the truth is that not all the best campaigns from India manage to win global accolades. What they do win are consumers’ hearts and wallets. Here are 10 ads that deserve a place in advertising history during Covid times, slashed budgets and production challenges notwithstanding. It was arguably the most challenging Diwali ever, as illusions of a return to normalcy kept getting shattered. The inevitable economic trickle-down of gloom was captured in this story from Facebook, as was the message of hope. While celebrating a large-hearted young employer in testing times, the film by Taproot Dentsu highlighted how we can do ‘More Together’.
Explore unique Christmas ornaments from Tiffany, Swarovski, and more, blending luxury with festive charm for your holiday decor.
Inside Copenhagen’s Alchemist: Chef Rasmus Munk on food, provocation and his India-inspired dishes
Explore the debate surrounding a potential dark matter discovery, highlighting skepticism and the need for rigorous validation in astronomy.
Discover how ice cores from the Pamir Mountains could unlock secrets to protect the world's glaciers from climate change.
Discover why spicy food causes a runny nose and how capsaicin triggers a protective response in our bodies.
In October this year, India announced its intention to build Maitri II, the country’s newest research station in Antarctica and India’s fourth, about 40 forty-odd years after the first permanent research station in Antarctica, Dakshin Gangotri, was established. The Hindu talks to Dr Harsh K Gupta, who led the team that established it
Study reveals rising artemisinin resistance in Africa, echoing Asia's past, urging urgent action to prevent widespread crisis.
Michelin launches The Grappe, a new wine distinction, recognizing excellence with one to three grapes, starting with the Burgundy and Bordeaux regions
A groundbreaking experiment transforms skin cells into egg-like cells, offering hope for infertility treatments amidst ethical considerations.
Discover Niraba, a collaboration merging Odisha's sabai grass weaving and dhokra craft into contemporary furniture and lighting design.
How do you create a Christmas tree with crochet? Take notes from crochet artist Sheena Pereira, who co-founded Goa-based Crochet Collective with crocheter Sharmila Majumdar in 2025. Their artwork takes centre stage at the Where We Gather exhibit, which is part of Festivals of Goa, an ongoing exhibition hosted by the Museum of Goa. The collective’s multi-hued, 18-foot crochet Christmas tree has been put together by 25 women from across the State. “I’ve always thought of doing an installation with crochet. So, we thought of doing something throughout the year that would culminate at the year end; something that would resonate with Christmas message — peace, hope, joy, love,” explains Sheena.
Max Born made many contributions to quantum theory. This said, he was awarded the Nobel Prize for physics in 1954 for establishing the statistical interpretation of the ____________. Fill in the blank with the name of an object central to quantum theory but whose exact nature is still not fully understood.
Join the Moms of Kochi for the Purple Carnival, a vibrant lifestyle exhibition featuring stalls, competitions, and entertainment on December 13-14.