"Bored Ape" NFT Company Raises $285 Million Of Crypto In Virtual Land Sale
NDTV
The company behind the "Bored Ape" series of NFTs has raised around $285 million worth of cryptocurrency by selling tokens which represent land in a virtual world game it says it is building.
The company behind the "Bored Ape" series of NFTs has raised around $285 million worth of cryptocurrency by selling tokens which represent land in a virtual world game it says it is building.
Last year, U.S. start-up Yuga Labs created the Bored Ape Yacht Club NFTs, blockchain-based tokens representing a set of 10,000 computer-generated cartoon apes.
As non-fungible tokens (NFTs) - crypto assets that represent digital files such as images, video, or items in an online game - exploded in popularity, Bored Ape prices surged to fetch hundreds of thousands of dollars each.
They became one of the most prominent NFT brands, with Apes sold at top auction houses and owned by celebrities including Paris Hilton and Madonna.
