Body Spray Brand, Skewered For Ad With "Rape Jokes", Apologises
NDTV
The company said it has "voluntarily informed all media partners to stop the telecast/broadcasting of both the TV advertisements from 4th June with immediate effect".
Days after the government ordered that the two offensive ads by a body spray brand be taken down, amid suggestions that it was promoting "rape culture", the company on Monday apologised and said it was not its intention to hurt or outrage any women's modesty or promote any sort of culture. It added that the advertisements were aired only after the mandatory approval.
The company said it has "voluntarily informed all media partners to stop the telecast/broadcasting of both the TV advertisements from 4th June with immediate effect".
" We, the brand Layer'r SHOT would like to inform one and all that only after due & mandatory approvals, we have aired the advertisements, wherein, we never intended to hurt anyone's sentiments or feelings or outrage any women's modesty or promote any sort of culture, as wrongly perceived by some," the company said in a statement of clarification.
"However, we sincerely apologise for the advertisement that consequentially caused rage amongst individuals & several communities and beg their pardon, "it added.