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Bobby Hull didn't deserve to be an ambassador for Chicago's NHL team in the first place

Bobby Hull didn't deserve to be an ambassador for Chicago's NHL team in the first place

CBC
Thursday, February 24, 2022 08:17:35 PM UTC

This is a column by Shireen Ahmed, who writes opinion for CBC Sports. For more information about CBC's Opinion section, please see the FAQ.

Warning: This column discusses sexual assault.

After an exhilarating period of revelling in the success of hockey — women's hockey to be specific — at the 2022 Beijing Olympics there was a less thrilling development off the ice on Monday. The Chicago NHL team announced Hockey Hall of Famer Bobby Hull, 83, would no longer continue his role as a team ambassador. 

In its statement, the Chicago NHL team said it is  "redefining" the role of an ambassador to its franchise. Ambassadorship is a position that implies responsibility and entails a type of diplomacy in sport. It is a way of honouring past players and their contributions to a community, a city. An ambassador is a worthy representative of the sport. Or not. 

Hull was appointed as a team ambassador in 2008 alongside fellow Hall of Famer Stan Mikita. During his 15 years playing in Chicago, Hull was a stalwart of the team. He amassed more than 604 goals and 549 assists. He was known as "The Golden Jet" for his blond hair coupled with his incredible speed and strength in his shot. 

Hull was 5-foot-10 and incredibly tough. Known as a formidable opponent and unrelenting scorer, the Point Anne, Ont., native was known to be stubborn. He unceremoniously left the team after battling with the front office about his salary and moved to the Winnipeg Jets of the rival World Hockey Association. 

Hull, however, had other qualities. He was known for his wicked temper, his drinking and multiple allegations made against him. Sportswriter Gare Joyce's 2011 book, The Devil and Bobby Hull: How Hockey's Original Million-Dollar Man Became the Game's Lost Legend, chronicles how Hull's private life "became scandal."

In 1987 Hull pleaded guilty to assaulting a police officer who tried to intervene in a domestic dispute between the famed skater and his third wife, Deborah. Deborah Hull never pressed charges against her husband. 

In 2002, his second wife, Joanne, told an ESPN SportsCentury documentary what Hull had allegedly done to her on a trip to Hawaii in 1966. In it, she said: "He took my shoe — with a steel heel — and proceeded to hit me in the head. I was covered with blood. And I can remember him holding me over the balcony and I thought this is the end, I'm going." Hull was never charged.

In a 2010 interview with the National Post, one of Hull's few public acknowledgements of the allegations, he seemed to show little remorse. Asked if he is a different person in 2010 than 30 years earlier when many of the allegations were said to have taken place, Hull replied: "Same guy. Same guy with the same attitude toward life. You only pass this way one time, and if you don't have fun, you'll go to the grave, and you'll have missed a lot."

Hull's proximity to controversial comments is undeniable. In 1998 a Russian newspaper reported Hull as saying "Hitler had some good ideas. He just went a little bit too far…" when discussing his thoughts about genetic breeding because he felt the Black population was growing too rapidly. When asked about his comments and whether he is racist, Hull reportedly told the paper, "I don't give a damn. I'm not running for any political office."

Hull emphatically denied making the comments, insisting he was set up. He vowed he would sue the Moscow Times and the Toronto Sun — the first North American newspaper that reported on his interview. The cases were never adjudicated.

Not every Chicago fan was enamoured with him nor is everyone sad to see him go. Evan F. Moore, a Chicago-based hockey writer, is co-author of Game Misconduct: Hockey's Toxic Culture and How To Fix It.

"He shouldn't have been an ambassador in the first place," Moore said. "How is this allowed to happen given this man's [alleged] history? It is deeper than 'this man is good at hockey.'"

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