BMO looks for consumer input to update the Air Miles reward program

BMO Financial Group is planning to have conversations with customers on what their expectations are for the Air Miles loyalty rewards program.

On Friday, BMO Financial Group announced that it entered into a deal with LoyaltyOne, Co. to acquire the loyalty program. The deal is valued at around US$160 million and is now subject to closing conditions. 

Erminia Johannson, the group head of North American Personal and Business Banking at BMO, said in a television interview with BNN Bloomberg on Friday afternoon that Canadian consumers are “very passionate about their loyalty programs.” 

She said consumers can expect future improvements to the newly acquired loyalty program.