Blinkit Introduces The "Free Dhaniya" Option Following The User's Mother's Suggestion
NDTV
The online grocery delivery service is now offering free coriander leaves with vegetable purchases.
In a move that resonates with many Indian households' traditions, online grocery delivery platform Blinkit has added a "free dhaniya" option for vegetable orders, prompted by a user's suggestion inspired by his mother's advice. The CEO, Albinder Dhindsa, has assured further enhancements to the service in response to user feedback. It's live! Everyone please thank Ankit's mom 💛We will polish the feature in next couple of weeks. https://t.co/jYm2hGm67apic.twitter.com/5uiyCmSER6
The initiative stemmed from a social media post by a user highlighting the absence of complimentary offerings like free dhaniya while purchasing vegetables, which are customary in traditional marketplaces. The user recounted their mother's perspective, advocating for the inclusion of free herbs with substantial vegetable orders.
Upon being tagged in the post, Blinkit CEO Albinder Dhindsa responded promptly, stating, "Will do," signalling the company's commitment to addressing user concerns. Subsequently, in a follow-up post four hours later, Dhindsa announced the implementation of the "free dhaniya" feature, attributing the initiative to the user's mother, Ankit Sawant.
