Black Friday shoppers hit stores across U.S. with spending records expected to fall

Discount hunters searching for Black Friday deals have officially kicked off the holiday shopping season. Consumers are forecasted to break spending records in 2024, with the average person expected to spend a little over $1,000, up 14% from last year, according to data from RetailMeNot.

"Black Friday and Cyber Monday are the two biggest shopping days of the year," Salesforce director of consumer insights Caila Schwartz told "CBS Mornings." "And actually, we're seeing that Black Friday is the top digital shopping day. So no longer Cyber Monday, but Black Friday."

Changes in shopping habits aren't exclusive to the digital marketplace's takeover of Black Friday. Both digitally and at brick-and-mortar stores, holiday discounts are being offered earlier. Placer.ai, a company that tracks foot traffic, said October in-store visits for shopping centers, superstores and other popular retailers were up 3.4% compared to stats from before the pandemic in 2019.