BJP's Big Plan To Draw Women's Votes To Counter Incumbency In 2024
NDTV
For the BJP, winning the hearts and minds of women voters is central to its growth strategy to stave off electoral stagnation after a decade in power
Ranika Jaiswal's family in Varanasi has boasted a string of officials in the BJP over the last four decades. Now she wants a piece of the action.
"Three generations of my family, all men, have been with the party. But now it's changing - as a woman I am also equally invested," said the 48-year-old, who is seeking the support of party officials to stand as a lawmaker from Uttar Pradesh in the 2024 national election. "I think it's critical for more female candidates to contest."
Decades after BJP was born, its sustained electoral gains depend on women.
Women's turnout at national elections surged from 53% in 2004 to 67% in 2019 - a historic moment when it edged ahead of men's percentage turnout for the first time - and next year is projected to rise further to about 69%, according to officials at the Election Commission of India.
