Bitcoin vs Gold This Diwali, Starring Big B, Ranveer Singh
NDTV
Ahead of Diwali, two of Bollywoods leading men are pitching another option during Indias annual gold shopping spree: cryptocurrencies.
Ahead of Diwali, two of Bollywood's leading men are pitching another option during India's annual gold shopping spree: cryptocurrencies. Crypto bole toh CoinSwitch!India ke sabse bade crypto app par lag jaa na, chhote!Download @CoinSwitchKuber & start your crypto journey with just Rs. 100. #KuchTohBadlega#RanveerXCoinSwitchpic.twitter.com/UARczFV8Za
India's top two crypto platforms have each tapped stars -- one, Amitabh Bachchan, may be the most famous Indian actor of all time -- to promote cryptocurrencies as a superior and easy investment ahead of Dhanteras, the most auspicious day in the Hindu calendar to buy gold or start new ventures. Indians have expanded their Diwali investments to include stocks, real estate, diamonds and other assets.
Cryptocurrency exchanges like Bangalore-based CoinSwitch Kuber and CoinDCX are touting Bitcoin as another option. In an advertisement for CoinSwitch, Ranveer Singh, star of some of the country's biggest blockbusters, delivers a rap in Hindi about just how simple crypto trading can be.
