BFI signs seven-year deal with ACG Sports for professional basketball league

The Basketball Federation of India signs Rs.216.30 crore deal with ACG Sports for National Star Basketball League.

The Basketball Federation of India (BFI) has signed a seven-year deal with ACG Sports Limited, with a guarantee of Rs.216.30 crore for hosting the National Star Basketball League for men and women.

Addressing the media here on Friday, the president of BFI, Aadhav Arjuna said that for each year, the amount would be Rs. 20.6 crore rupees for the 5x5 format and Rs. 10.3 crore for the 3x3 format.

“It was a transparent system, and we gave it to the highest bidder. It is a medical group of companies, and has already been associated with supporting basketball through many events,” said the BFI president

“It is a new beginning for Indian basketball. We hope to pay substantial money to our players. We call all the big corporate companies and sponsors to invest in the league and make it a success,” Arjuna said.

“We will host both the men’s and women’s leagues. The BFI would hold 100% ownership of the league so that we put the revenue generated back into the game for our developmental projects,” he said.

It was stated that about 100 Indian players would stand to benefit from the league, which would also feature about four foreign players in each team.

“We call all the players and coaches, to be ready, and to be fit, for the new journey,” said Arjuna.