Best Buy CEO: Jump in theft is traumatizing staff

Best Buy CEO Corie Barry said theft is a growing problem at the company's stores — and it is implementing added security measure to safeguard employees and shoppers.

"This is traumatizing for our associates and is unacceptable," Barry said on a call with analysts Tuesday. "We are doing everything we can to try to create an as safe as possible environment."

Barry said the company is implementing a number of tactics to minimize theft and protect staff and customers. For example, Best Buy is locking up more products and hiring security when appropriate.